{ "title": "Oops we did it again!... or how we ran an epic-hectic second runway show" , "date": 1694693582 , "content": [ [ "p", "This year's CentreStage fashion week was one of the most epic we ever had, either as visitors or exhibitor. Hong Kong got hit by not one but two (!) supertyphoons in less than a week, causing the cancellation of our rehearsal first, and then of the show itself, only a few hours before the event." ] , [ "img", [ "events-centrestage-2023-01-savethedate.jpg", "events-centrestage-2023-02-invitation.jpg", "events-centrestage-2023-05-saola.jpg", "events-centrestage-2023-03-blackrain.jpg", "events-centrestage-2023-04-back.jpg" ] ] , [ "p", "Fortunately we were able to negotiate and reschedule the show for the following day! So after spending the morning of Friday contacting our guests and telling them not to come... we spent the evening of that same day contacting them again - along with those who had declined the first time - to offer them a second chance to attend the runway on Saturday afternoon. And that was pretty successful, as nearly a thousand people attended the event!" ] , [ "p", "The theme of our collection was fluidity and resilience in front of adversity, we could probably not get a better chance to demonstrate that ability of ours." ] , [ "hr" ] , [ "img", [ "events-centrestage-2023-08-try-on.jpg", "events-centrestage-2023-06-music.jpg", "events-centrestage-2023-05-stage.jpg", "events-centrestage-2023-15-show-mix.jpg", "events-centrestage-2023-07-orchestration.jpg" ] ] , [ "p", "A few fun facts about the show preparation:" ] , [ "ul" , [ "Models - As usual, their profile sheets were not accurate. Last year they were shorter than expected, this year they were taller... and thinner!" , "Background - We used generative Artificial Intelligence and created over 650 images in order to get the mood we wanted. Synchronisation of the background changes with the appearance of the dresses was tough but we were very satisfied." , "Choreography - The octogonal stage designed by Centrestage was much more playful than last year's long rectangle. We designed a path where models would walk in different directions simultaneously, enabling powerful photography that rendered excellently on pictures." , "Soundtrack - Like last year, we found our music on PremiumBeat. We elected for a jazzy track that elevated our show quite nicely." , "Introduction - We wanted to make a statement that would match the 'resilience' theme of the collection, so we created a thirty second, low key monotone music introduction to set a quiet and enigmatic vibe (in the rhythm of .mkm4‰m$m¢mmm,m4‰m$m¢mmm,m4‰m$m¢mmm,m4‰m$m¢mmm,m›mmmmmm,m»mmmmmm,). The induced tension was very successful at capturing the full attention of the public." , "Orchestration - We were able to reuse some of the tools we created last year to synchronize backgrounds, the soundtrack and the pace of the models. To the second." , "Dresses - Let's not forget to mention the crazy amount of work required to deliver the show. We spent nearly 3000 hours of work, twice as much as last year, on dresses and accessories." ] ] , [ "hr" ] , [ "img", [ "events-centrestage-2023-12-show-left.jpg", "events-centrestage-2023-13-show-right.jpg", "events-centrestage-2023-14-show.jpg", "events-centrestage-2023-09-joeyshellie.jpg", "events-centrestage-2023-10-trio.jpg" ] ] , [ "p", "All in all the show was fabulous. The energy in backstage was thrilling and we can only praise and thank the models for their professionalism... We wouldn't have done it without our fantastic team so all kudos go to our minions assistants Joey and Shellie who worked long hours all summer long, and to Jessie from Vivaldi, who has been the face of our brand for so many years." ] , [ "p", "See you all in a year for our next show, promised to be bolder and shinier!" ] , [ "hr-hidden" ] , [ "p-hidden", "But a fashion show wouldn't be complete without a number of fashion creatures, so here are a few pics of the fashionable people who attended the fair this year." ] , [ "img-hidden", [ "events-centrestage-2023-creatures-01.jpg", "events-centrestage-2023-creatures-02.jpg", "events-centrestage-2023-creatures-03.jpg", "events-centrestage-2023-creatures-04.jpg", "events-centrestage-2023-creatures-05.jpg" ] ] ] , "author": "Alex VB" }