{ "title": "The faces of atelierYVF" , "date": 1719828888 , "content": [ "" , [ "ul", [ "atelierYVF is a textile art collective formed by Yasmina Viale-Fraine, a fashion designer and award-winning embroidery artist and Alexandre Viale-Berthélier, a scientist and digital creator." , "The juxtaposition of contrasting elements is at the heart of their creative inspiration. City and nature, East-meets-West, delicateness in passion, modernised traditions, boldness in scarcity, sustainable disruption are recurrent themes explored by the duo." , "Their work has been exhibited at Art Basel Hong Kong, Omni Gallery London, Harrogate Knitting & Stitching Show (UK), and HART HAUS (HK). atelierYVF’s couture collections have been walking the runways at Hong Kong Fashion Week, every year since 2022." ] ] , [ "hr" ] , [ "img", [ "life-whoweare-yasmina.jpg" ] ] , [ "ul", [ "A French fashion designer and business management graduate, Yasmina Viale-Fraine started dressmaking as a teenager in her mother's embroidery atelier. After a successful career in media, gaming and digital marketing, she landed in Hong Kong in 2011 and turned her devotion to fashion into atelierYVF." , "Yasmina mixes French and Asian inspirations and uses a wide range of haute couture techniques such as silk painting, plant dying, embroidery & beading to create stunning dresses for bold ladies looking for minimalist designs that showcase their personalities." , "Yasmina holds a MSc in Business Management from ISG (Paris/New York). She was trained at world-famous École Lesage embroidery school in Paris, is a finalist of Hand & Lock international embroidery competition, a cheongsam maker trained in Hong Kong by master Fung Yau-Choi, and a double certified professional in Fashion Business and Fashion Sustainability Management from Institut Français de la Mode (Paris)" ] ] , [ "hr" ] , [ "img", [ "life-whoweare-alex.jpg" ] ] , [ "ul", [ "A multicultural entrepreneur and engineer, Alexandre Viale-Berthélier grew up across France, Italy and Switzerland." , "Alex has twenty years of experience in innovation management and digital transformation with international luxury brands in fashion (Gucci, Saint-Laurent, Calvin Klein), perfume & cosmetics (Chanel, Dior), automotive (BMW), private banking/wealth management (HSBC, BNP), and start-ups (DressX)." , "In parallel with his activities at YVF, Alex is a lecturer at the School of Fashion and Textile, Hong Kong Polytechnic University." , "Alex graduated valedictorian from the MSc Software Engineering at EPITA (Paris). He also holds an MBA in Global Fashion & Luxury Management from Institut Français de la Mode (Paris), ranked best Fashion MBA in the world by Business Of Fashion." ] ] , [ "hr" ] , [ "img", [] ] , [ "p", "We are proud members/patrons of:" ] , [ "ul", [ "" , "The Fédération de la Mode Circulaire (French Federation for Circular Fashion)" , "The Sustainable Fashion Apparel Association, Hong Kong" , "The Association of HK Cheongsam Art & Cultural Inheritance, Hong Kong (香港中裝藝文傳承)" ] ] , [ "ul", [ "" , "The Museum of visual culture M+, Hong Kong" , "The Hong Kong Palace Museum, Hong Kong" , "The Museum of Modern Art, New York" , "The Museum of Contemporary Art Kiasma, Helsinki" , "The Société des Amis du Louvre, Paris" , "The Société des Amis du Musé Cernuschi, Paris" ] ] , [ "hr" ] , [ "pc", "To contact us, please email our first name at atelier yvf dot com." ] ] , "author": "Alex VB" }