{ "title": "Welcome to atelierYVF.blog, where we discuss our experience as a young couture fashion brand." , "date": 1748596688 , "content": [ [ "hidden" ] , [ "pc", "First, a word on who we are, on couture and what it means to us." ] , [ "hr" ] , [ "pc", "EVENTS & PROJECTS" ] , [ "p", "Backstage stories from our runway shows:" ] , [ "ul", [ "Vertical fluidity (HKFW 2024)." , "Liquid Gold (HKFW 2023)." , "The enchanted garden, our first runway show at HK Fashion Week / Centrestage 2022." ] ] , [ "p", "Art projects:" ] , [ "ul", [ "We were finalists of Hand & Lock's The Prize, arguably the most prestigious international embroidery art competition." , "The Memory Maker, an abstract exploration of distances between remembrance, representation and rightfulness." ] ] , [ "p" , "Our series of international market visits:" ] , [ "ul", [ "" , "We visited for you… the Gangzhou Zhongda fabric market, the largest of its kind in China." , "We visited for you… the world-famous Tokyo Miyuki factory of embroidery beads." , "We visited for you… the Tokyo Nippori Senigai fashion district." , "We visited for you… the Taipei YongLe fabric market." , "We visited for you… Mood store in NYC." ] ] , [ "p", "What we watch, or how to binge-watch couture for weeks:" ] , [ "ul", [ "" , "Documentaries - Designers, ateliers and the creative process" , "Documentaries - Fashion industry, culture and power" , "Fiction movies and mini-series" , "Reality Competition formats and other distractions" ] ] , [ "hr" ] , [ "pc", "HONG KONG SCHOOL OF FASHION" ] , [ "pc", "We collaborate regularly with Hong Kong Polytechnic University's School of Fashion & Textiles" ] , [ "ul", [ "" , "Traditional French couture embroidery (BA Fashion Design 2025,2026)." , "Brand management in luxury fashion (MBA 2024, MA Fashion Design 2025,2026)" , "Innovation for fashion entrepreneurs (MBA 2023,2024)" ] ] , [ "hr" ] , [ "pc", "MISC PAST EVENTS" ] , [ "ul", [ "Our opinion paper about the new French anti-fast fashion law proposal." , "We organised and moderated an industry talk on innovation and sustainability with top executives from three market leading brands: PVH, Puma and Browzwear." , "We are honoured to have been featured in first place of ten use cases, in a study on sustainability practices in Fashion & Textile funded by the Hong Kong government. (2023)" , "Our meeting with Dior's Sidney Toledano and discussion on the importance of preserving craftmanship in luxury fashion." , "Happy new year of the rabbit! May it be an innovative year to you all!" ] ] ] , "author": "Alex VB" }